current
past
Masara is a family-owned business dedicated to selling organic mexican apple cider vinegar that nourishes the body, community, and planet.
Throughout my studies in global food security, I've come to understand the profound impact of conscious consumption on addressing social and environmental challenges. by deliberately choosing products that benefit both communities and the planet, you are choosing to create and live in a better world. My goal with Masara is to educate urban dwellers about how seemingly small actions, such as choosing the right vinegar, can lead to significant impacts in their bodies, community, and planet.
Furthermore, Masara represents a grassroots movement. I'm dedicated to raising awareness among my fellow Mexicans about the importance of supporting our local farmers. Our apple cider vinegar originates from my grandmother's organic apple farm in northern Mexico. She encounters obstacles in competing with imported apples, highlighting the urgent need for us to stand behind our local producers.
We launched the brand in 2020 and we can now be found throughout the country.
@masaramx
Years: 2019 onwards
Location: Mexico City, Mexico